Amazon display ad spend is highly correlated to DSP-attributed purchases (Week 52, Lesson 4)
A recent analysis of a correlation between display ads' spend and conversion shows that Ad spend drives impressions and creates brand awareness. It then leads to add-to-carts and purchases, with a strong positive (83%) correlation between ad spend and purchases.Post: https://www.linkedin.com/posts/joeshelerud_amazon-display-ad-spend-is-highly-correlated-activity-7010673387299618816-ZFZE?utm_source=share&utm_medium=member_desktop5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://g...