Inside Starbucks’ Big Comeback in Australia! | NICK CASEY!

Today we’re diving into Starbucks’ resurgence in Australia! Arriving on Australian shores at the turn of the millennium, Starbucks rolled out fast across the continent, but by 2008 was forced to close two-thirds of its stores. Fast forward to 2025, and Starbucks is back with a bang. To help us understand the comeback is Starbucks’ marketing and communications manager, Nick Casey! Join us as we discuss the Starbucks growth strategy: including menu development, the importance of consistency, the impact of social media and their adaptation to consumer preferences. If you're new here (welcome), our show dives into some of the best coffee conversations on the internet, but we will always remind ourselves at the end of the day - It's Just Coffee! Explore Starbucks Australia here: https://www.instagram.com/starbucksau/  Want more coffee content?  IT'S JUST COFFEE: https://linktr.ee/itsjustcoffeepod?utm_source=linktree_profile_share<sid=4e8cead0-6644-4c4a-b419-28c825b1b236 Want to get in touch? Hit us up at hello@itsjustcoffeepod.com for any questions or comments. Proudly sponsored by  Eco Barista: https://www.ecobarista.com.au/   Apax Lab: https://apaxlab.com/  Thanks for listening!   Learn more about your ad choices. Visit megaphone.fm/adchoices

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Whether you’re a world barista champion brewing a $150 rare coffee from the hills of Panama, or you’re stirring a spoon of instant coffee in boiling water, at the end of the day, It’s Just Coffee! It’s Just Coffee! is a podcast for all those coffee lovers out there and we're endeavouring on a journey to find the perfect cup. Not only will we be talking to the world’s best coffee makers and roasters, we’re going to be talking to athletes, comedians, celebrities and anyone that just loves a great cup of coffee. The coffee community around the world is engaged and passionate (sometimes to a fault), and we want to explore some of the biggest debates that happen across the Internet, and in the local cafe around the corner from you. Questions like: • Which country has the best coffee in the world? • Should it be illegal to mix milk in black coffee? • Is Starbucks actually coffee? We’ll dive into some of the best coffee conversations on the internet, but we will always remind ourselves at the end of the day, that It’s Just Coffee!