Scaling Coffee Without Killing Quality | KLAUS THOMSEN - COFFEE COLLECTIVE!

What makes a roastery truly stand out - is it the coffee itself, the transparency behind it, or the trust customers place in the brand? For many, navigating the roasting world feels like chasing moving targets. Today we’re joined by Klaus Thomsen, World Barista Champion (2006) and co-founder of Coffee Collective. From humble beginnings in a garage, Klaus and his team now run 8 shops, a bakery, and supply over 420 wholesale partners worldwide. In this episode, Klaus shares how roasters can build lasting trust through direct trade, diverse coffee menus, and genuine transparency. You’ll learn why trust signals matter more than reports, how to balance customer education without overwhelm, and why the future of roasting may split into luxury, specialty, and commercial tiers. Coffee Collective   https://linkin.bio/coffeecollectif/?fbclid=PAZXh0bgNhZW0CMTEAAafisSY5-TrocPCgapFboARQQ5-XzKKQBvE9jqvStHPEq8vG6Pu2uboXH2Tzvg_aem_m4UGNYPR1paAozmLcvwLng  @klausthomsen Phil & Sebastian (roaster shoutout from Klaus) - https://philsebastian.com @philandseb Thanks for tuning in! Don’t forget to like, subscribe, and share this episode with a fellow roaster or café owner who cares about the future of coffee. If you're new here (welcome), our show dives into some of the best coffee conversations on the internet, but we will always remind ourselves at the end of the day - It's Just Coffee! Want more coffee content?  IT'S JUST COFFEE: https://linktr.ee/itsjustcoffeepod?utm_source=linktree_profile_share<sid=4e8cead0-6644-4c4a-b419-28c825b1b236 Want to get in touch? Hit us up at hello@itsjustcoffeepod.com for any questions or comments. Proudly sponsored by  Eco Barista: https://www.ecobarista.com.au/   Apax Lab: https://apaxlab.com/  Thanks for listening! Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

Whether you’re a world barista champion brewing a $150 rare coffee from the hills of Panama, or you’re stirring a spoon of instant coffee in boiling water, at the end of the day, It’s Just Coffee! It’s Just Coffee! is a podcast for all those coffee lovers out there and we're endeavouring on a journey to find the perfect cup. Not only will we be talking to the world’s best coffee makers and roasters, we’re going to be talking to athletes, comedians, celebrities and anyone that just loves a great cup of coffee. The coffee community around the world is engaged and passionate (sometimes to a fault), and we want to explore some of the biggest debates that happen across the Internet, and in the local cafe around the corner from you. Questions like: • Which country has the best coffee in the world? • Should it be illegal to mix milk in black coffee? • Is Starbucks actually coffee? We’ll dive into some of the best coffee conversations on the internet, but we will always remind ourselves at the end of the day, that It’s Just Coffee!