We Label Alcohol Strength ... Why Not Coffee? - the Future is Caffeine Transparency | PETE LICATA!

Pete Licata, former World Barista Champion, joins us to talk about ‘Caffeine Control Coffee,’ an Australian roastery launched by Pete and his wife in 2024. The brand focuses on managing caffeine intake for improved sleep and overall wellbeing (we were served some hard truths!). We discuss various decaffeination methods as well as a greater need for caffeine education. Pete shares his experience in the industry, from his first competition back in 2005, to moving to Melbourne in 2019 for a R&D role at Nomad Coffee Group.  Plus, what are our thoughts on loyalty cards in cafes? And what trends does Pete see for the future of the coffee industry? Thanks for joining us Pete, it was a pleasure to chat. (we are reconsidering our caffeine intake!)  See what Pete is up to here: https://www.instagram.com/petelicata/  Caffeine Control: https://caffeinecontrol.coffee/  Want more coffee content?  IT'S JUST COFFEE: https://linktr.ee/itsjustcoffeepod?utm_source=linktree_profile_share<sid=4e8cead0-6644-4c4a-b419-28c825b1b236  Want to get in touch? Hit us up at hello@itsjustcoffeepod.com for any questions or comments. Proudly sponsored by Eco Barista!  https://www.ecobarista.com.au/    Love you for listening!  Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

Whether you’re a world barista champion brewing a $150 rare coffee from the hills of Panama, or you’re stirring a spoon of instant coffee in boiling water, at the end of the day, It’s Just Coffee! It’s Just Coffee! is a podcast for all those coffee lovers out there and we're endeavouring on a journey to find the perfect cup. Not only will we be talking to the world’s best coffee makers and roasters, we’re going to be talking to athletes, comedians, celebrities and anyone that just loves a great cup of coffee. The coffee community around the world is engaged and passionate (sometimes to a fault), and we want to explore some of the biggest debates that happen across the Internet, and in the local cafe around the corner from you. Questions like: • Which country has the best coffee in the world? • Should it be illegal to mix milk in black coffee? • Is Starbucks actually coffee? We’ll dive into some of the best coffee conversations on the internet, but we will always remind ourselves at the end of the day, that It’s Just Coffee!