14: What Premier League Football Teams Can Learn From F1
This week we are doing something a little different. We explore how F1 teams make key decisions on areas like driver recruitment, development and race strategy and compare it with how things are done at a top Premier League football club. F1 is a sport built around technology, whereas in football the smartest teams have began only in the last decade to use it for recruitment, for strategy, in-game tactical decisions and so much more. With James to compare how Mercedes recruited Kimi Antonelli with how Liverpool FC discovered Mo Salah, we have two experts in their fields. Rob Smedley, former race engineer to Felipe Massa, head of track engineering at Williams and who now runs Smedley Group which advises across the F1 spectrum on data and AI. And Dr Ian Graham, of Ludonautics and most famously head of the data department at Liverpool FC for 11 years. His data analysis played a key role in building the Jurgen Klopp team that won the Premier League and Champions league. His book How to win the Premier League is a brilliant guide to the way decisions get taken in an elite sport. Send your comments or questions to: @jamesallenonf1 on X/Twitter or jamesallenonf1@autosport.com. A Motorsport Studios production for Autosport