Don’t Overvalue Cool China Tactics: Community Group Buying, Blind Boxes and Influencer Marketing. (77)
This week’s podcast is about how to think tactics that generate short-term growth and results. And we see these coming out of China all the time. In particular, I talk about how Pop Mart used blind boxes. How Joy Spreader and Ruhnn Holding used influencer marketing. And how everyone is using community group buying. You can listen to this podcast here or at iTunes, Google Podcasts and Himalaya. Here is the CBS talk with Li Lu. Three questions for when you are thinking about tactics resultin...