WeChat, TikTok and Capturing the Consumer Mind in a Digital Age (36)
In this class, I talk about the share of the consumer mind as a revenue competitive advantage. And how companies like WeChat and TikTok are changing this with digital tools.You can listen here or at iTunes, Google Podcasts and Himalaya.Related podcasts and articles:Why Didi Needs Driver Switching Costs. Uber Too. (Jeff’s Asia Tech Class – Podcast 23)This is part of Learning Goals: Level 4-5, with a focus on:#24: Share of the Consumer Mind in a Digital AgeConcepts for this class:Competitive Ad...