What is the Secret of Pinduoduo’s Success? (2 of 2) (46)
This is Part 2 about Pinduoduo and the idea of interactive / engagement-driven ecommerce.In Part 1, I discussed a recent whitepaper with its authors Elliott Zaagman (co-host the China Tech Investor podcast and a research and communications professional focused on China) and Matthew Brennan (Managing Director of the China Channel.)Their whitepaper on Pinduoduo and interactive commerce is available at China Channel or can be downloaded directly here (Interactive Ecommerce Whitepaper 2020....