Will Farfetch or Secoo Win in Luxury Ecommerce in China? (38)
In this class, I talk about the difficulty of moving luxury into ecommerce. And how Chinese consumers will likely determine who finally cracks this problem. Secoo and Farfetch are two companies that are on this frontier right now.You can listen here or at iTunes, Google Podcasts and Himalaya.Question: Will Farfetch or Secoo win in luxury ecommerce in China? Three factors to consider:What do consumers care about most?What do large luxury brands care about most?What do small luxury brands and b...