Episode 1: Business in their blood​

When people say Jonas and Robert together with their friend started Oriflame from scratch – they are correct, but there is more to that statement. For entrepreneurial spirit runs in their family. And it's precisely the challenges their family member encountered that drove Jonas and Robert to create their own company. So, strap in and get ready to learn how Oriflame got this name, how many times the brothers’ tried to start their own business and why it's important to believe in people. 

Om Podcasten

Behind every big company name there is a story. A story of people who made their dreams come true. Through willpower and commitment, through ingenuity and creativity, through inspiration and leadership. This is a story of Oriflame. A story about Jonas and Robert af Jochnick – two brothers who followed their dream. ​ Today Oriflame is a Social Selling Beauty Company present in 60 markets across the world. But that was not always the case. Follow this podcast to learn about our humble beginnings – and reflect on the past with Robert af Jochnick himself, whose exclusive recollections are featured here! ​ Discover why he and Jonas quit high-paying jobs to start selling hand cream at home parties. How the brother never-give-up spirit allowed them to overcome every obstacle. Where our culture comes from and how does it help push through any crisis and come out even stronger. What does the word "Oriflame" mean and how we became the first Swedish company on London Stock Exchange – all of this and more in Jonas & Robert of Oriflame!