Episode 1: Business in their blood
When people say Jonas and Robert together with their friend started Oriflame from scratch – they are correct, but there is more to that statement. For entrepreneurial spirit runs in their family. And it's precisely the challenges their family member encountered that drove Jonas and Robert to create their own company. So, strap in and get ready to learn how Oriflame got this name, how many times the brothers’ tried to start their own business and why it's important to believe in people.