Episode 13: Ethics & Principles​

When Jonas and Robert envisioned Oriflame, they knew their business must benefit everyone. Change lives for the better. Oriflame should do no harm – either to its employees, consultants or customers. And so af Jochnick brothers created a company with strong moral compass in mind and a strict ethical code to guide them through diffucult decisions. In this chapter learn how strong ethics can help a company survive – and ignite people's spirit to push for new heights and achievements. ​

Om Podcasten

Behind every big company name there is a story. A story of people who made their dreams come true. Through willpower and commitment, through ingenuity and creativity, through inspiration and leadership. This is a story of Oriflame. A story about Jonas and Robert af Jochnick – two brothers who followed their dream. ​ Today Oriflame is a Social Selling Beauty Company present in 60 markets across the world. But that was not always the case. Follow this podcast to learn about our humble beginnings – and reflect on the past with Robert af Jochnick himself, whose exclusive recollections are featured here! ​ Discover why he and Jonas quit high-paying jobs to start selling hand cream at home parties. How the brother never-give-up spirit allowed them to overcome every obstacle. Where our culture comes from and how does it help push through any crisis and come out even stronger. What does the word "Oriflame" mean and how we became the first Swedish company on London Stock Exchange – all of this and more in Jonas & Robert of Oriflame!