#064 The Synthesis of Media and Ecommerce with Kevin Espiritu of Epic Gardening

Links Epic Gardening Kevin Espiritu on YouTube Creator Capitalists post from Eric Kevin’s first appearance on Smart Friends Scribemedia.com/consult Timestamps (00:04:23) Kevin’s career leading to content (00:14:00) What did raising capital unlock for you? (00:20:36) Attaching a dollar value to your niche (00:27:08) What is your high-leverage work today? (00:28:24) What do you see for Epic Gardening over the next 10 years? (00:29:43) What other places can this playbook work? (00:37:29) Being *good* on every platform (00:39:00) Not thinking about “Marketing” (00:40:41) Is it easier to start with media and attach commerce after? (00:46:52) The importance of authenticity (00:53:55) Q&A (01:03:00) Wrap up To support the costs of producing this podcast:  >> Buy a copy of the Navalmanak: www.navalmanack.com/  >> Sign up for my online course and community about building your Personal Leverage: https://www.ejorgenson.com/leverage  >> Invest in early-stage companies alongside Eric and his partners at Rolling Fun: https://angel.co/v/back/rolling-fun >> Join the free weekly email list at ejorgenson.com/newsletter >> Text the podcast to a friend >> Or at least give the podcast a positive review to help us reach new listeners!

Om Podcasten

Casual conversations with founders, technologists, investors, and artists about building a brighter future, together. Welcome to our digital living room.  With science, technology and entrepreneurship we can *continue* to create unfathomable leaps in quality of life. We show you how to find, apply, build, and invest in technologies to change your life and the world.  When we have smart friends, we do smart things. When we do smart things, we save the world.  No matter who, where, or when you are – now you have smart friends, too.  Outside this podcast, I’m the author of The Almanack of Naval Ravikant and The Anthology of Balaji. Connect at ejorgenson.com  Laugh and learn with people like Balaji Srinivasan, Naval Ravikant, Andrew Wilkinson, Austen Allred, David Senra, Josh Storrs Hall, Ashley Rindsberg, Zach Pettet, Bret Kugelmass, Omar ElNaggar, Grace Guo, Brett Kopf, Max Olson, Chris Williamson, Shane Mac, Tim Hwang, David Perell, Jason Hitchcock, Natalia Karayaneva, Sebastian Marshall, Taylor Pearson, Mitchell Baldridge and more. Join conversations with my partners in early-stage tech investing, Bo Fishback and Al Doan. Our Rolling Fun Episodes cover our investments and escapades as angel investors and startup helpers. We invest in startups creating the *next* industrial revolution. Learn more at rolling.fun “Surround yourself with people who remind you more of your future than of your past.”