Episode 35 - The Imagine Marketing Team

This week Martin talks to some of the Imagine Team about marketing and publicity. They chat about things such as how casting affects the marketing strategies, the timelines involved in marketing the show, the role of photoshoots and publicity days in gathering content to support the campaigns, the importance of artwork and branding, the growing influence of social media and the challenges of keeping on top of the latest trends and developments in an ever-changing landscape.

Om Podcasten

Just Imagine - a podcast series from Imagine Theatre, one of the biggest pantomime producers in the world. With over 200 professional pantomime productions under their belt, Imagine really are one of the global experts in the field of pantomime. We'll go behind the scenes to meet the people behind the company, listen to their stories and find out what 'they do for the rest of the year' when it isn't panto season. With our host Martin Ballard we'll find out what makes Imagine Theatre tick, and how they manage to put on so many productions all at the same time!