Happy Halloween, (Blair) Witches!

Do you like scary movies?  This week, we're talking about the next chapter in the Blair Witch saga and the next phases of its evolution (the witch is back!)  But before we go into the lasting impact of the 1999 film and its marketing strategy, we want to share some of the LEAST successful movie marketing stunts of all time with you. The original Blair Witch episode starts at around 15:12 and ends at roughly 72:54Have a BOO-tiful HAlloween, Gisteners! Links: Visit the archived version of the original 1999 Blair Witch website https://web.archive.org/web/20210402102230/https://www.blairwitch.com/project/mythology.html Learn more about the competition to be the writer of the next chapter in the Blair Witch story https://www.hollywoodreporter.com/business/digital/lionsgate-dorian-blair-witch-project-1235021881/ And maybe submit your entry https://home.dorian.live/blair-witch-fest Read Ben Rock's 8 detailed blog posts about working on the film: https://www.dreadcentral.com/author/ben-rock/ And this article about the marketing strategy of the film: https://web.archive.org/web/20170130094758/https://mwpdigitalmedia.com/blog/the-blair-witch-project-the-best-viral-marketing-campaign-of-all-time/Get in touch with us anytime! justthegistpodcast@gmail.com @justthegistpodcast    @jacobwilliamstanley         @rosiewaterland               See omnystudio.com/listener for privacy information.

Om Podcasten

Famous scandals, true crime, celeb dramas, conspiracy theories, politics, amazing people throughout history... if it's an incredible story, hilarious hosts comedian Rosie Waterland and Jacob Stanley will tell you about it without bogging you down with any of the boring bits. You'll get just the gist of what you need to know - only get the juiciest, most entertaining details (you know, the ones that make you look very smart and interesting when you repeat them at a dinner party).