S5 Ep14: We are all influencers: Natalie Wills

Natalie Wills is the Global Director of Marketing at Zalando and a fellow advocate for the power of social media for good. In this episode, we discuss: - The importance of authenticity online  - Why we are all influencers  - What we can learn from the way young people use social media  - The importance of leading with your values - Zalando’s approach of casting diversity of influencer talent and talent whose values resonate with their own - The way social media is driving transparency in the real world Natalie: https://www.instagram.com/nattiw1/?hl=en https://www.linkedin.com/in/nataliealisonwills/ Me: https://instagram.com/katyleeson?utm_medium=copy_link https://www.linkedin.com/in/katy-leeson-39931a53 https://twitter.com/katyleeson?s=21

Om Podcasten

Think of all the things you wouldn’t expect a Managing Director to say. This podcast is all about sharing those thoughts. Katy Leeson is the Managing Director of Social Chain, one of the fastest growing social media marketing agencies in the world. This podcast is an honest and frank dive into working life, but also highlights the importance of life outside of work. With an array of guests that are exceptionally open about their experiences and a feature from a fantastic therapist to help unpack all the important points, ‘I Shouldn’t Say This, But…’ is one of the most honest podcasts out there.