Advertising: Must-Know Google Ads Updates & Winning Strategies in 2024 with Becky Hopkin and Jonny Hyams, Digital Gearbox
Becky Hopkin and Jonny Hyams have both been on the show before – and this time we get them both! Our favourite Google Ads experts from advertising agency Digital Gearbox. In this episode, we discuss: What’s new in Google Ads What’s currently working And what’s still working well Dive in: [04:56] Google can use AI to track user data. [09:36] Google AI chat box creates ad content. [10:49] Search ads now have single shorter headlines. [14:29] AI, smart bidding crucial for best results. [17:42] Tip for using Performance Max. [22:30] Insider Tips from Becky and Jonny! Find the notes here: https://keepopt.com/208 Request your Performance Data Audit from Leaf now >>> https://keepopt.com/leaf ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor
Om Podcasten
For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads.
In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.
That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method.
- Current Mini-Series = Partnerships - inc Affiliates and Influencers
- Next Mini-Series = Email and SMS
- Last Mini-Series = Customer Retention
Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates
You can hear a new episode for free every Wednesday.
Each episode lasts about 30-45 minutes and is audio only.
AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests.
>> Sign up for the next one here: https://keepoptimising.com/webinar/
I look forward to helping you keep optimising your marketing very soon!
Chloe Thomas, host of the show
About our host:
Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.
Join our email list: https://keepoptimising.com/