Email Marketing: The Email Content Trends you need to know with Pure360's Komal Helyer

Komal Helyer really knows her email marketing! She is the VP of Marketing at Email marketing platform Pure360, AND Chair of the DMA Email Marketing Council. She’s been in marketing for even longer than me – always focused on helping clients find the best strategy and drive the best possible results. AND she’s just been named one of "20 Email marketing experts you need to follow” by Mailcon. We're sharing tips on.... UGC, Content automisation, Interactive content, Hyper personalisation, AI optimisation... which all includes post purchase campaigns, welcome campaigns and a few more bits and bobs too! Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivateandutm_medium=episodenotes (KeepOptimising.com) Episode sponsored by https://www.klaviyo.com/?utm_source=podcastandutm_medium=referralandutm_campaign=masterplan (Klaviyo) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Om Podcasten

We spend each month focusing in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - This month = Marketplaces AND Black Friday - Next month = TikTok Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chloe Thomas, host of the show About our host: Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan. Join our email list: https://keepoptimising.com/This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy