Facebook Ads: Understanding your Customer's WHY is core to your success
If you listen to our sister show eCommerce MasterPlan, you’ll have recently heard me chatting with Rob about his phenomenally successful new eCommerce venture where they achieved sales of £200k in just the first 8 weeks of trading.
Well, Rob’s here to explain the detail of how he created the Facebook Ads that achieved that, which is a service he’s now offering other eCommerce brands through his marketing agency TIME.
Listen to the end to find out how to get his free 'Empathy Blueprint' which will make everything we discuss super straightforward.
Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivateandutm_medium=episodenotes (KeepOptimising.com)
Episode sponsored by https://www.klaviyo.com/?utm_source=podcastandutm_medium=referralandutm_campaign=masterplan (Klaviyo)
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
We spend each month focusing in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads.
In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.
That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method.
- This month = Marketplaces AND Black Friday
- Next month = TikTok
Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates
You can hear a new episode for free every Wednesday.
Each episode lasts about 30-45 minutes and is audio only.
AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests.
>> Sign up for the next one here: https://keepoptimising.com/webinar/
I look forward to helping you keep optimising your marketing very soon!
Chloe Thomas, host of the show
About our host:
Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.
Join our email list: https://keepoptimising.com/This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy