SEO: Technical Foundations create big wins with Brad Houldsworth and Matt Henton from Moss
Brad Houldsworth is sales and strategy director at Remarkable Commerce – home of the UK’s most customisable eCommerce platform.And Matt Henton is one of Brad’s happy clients– Head of eCommerce at fashion retailer Moss.In this episode, we discuss:Technical SEO’s important role in eCommerce SuccessThe big project over at MossHow choosing the right metrics can make a differenceDive in:[07:41] Prioritizing technical foundation for SEO success.[10:55] Focusing on technical SEO for big improvements.[14:17] Platform upgrade to address site performance challenges.[16:16] Retailers face challenges with complex system layers.[20:51] Focus on interaction and responsiveness within product pages.[24:39] Insider Tips from Matt and Brad!Find the notes here: https://keepopt.com/200Digital Retail Index: Find out where you’re ranked or submit your own site for analysis >> KeepOpt.com/remarkable ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor
Om Podcasten
For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads.
In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.
That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method.
- Current Mini-Series = Partnerships - inc Affiliates and Influencers
- Next Mini-Series = Email and SMS
- Last Mini-Series = Customer Retention
Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates
You can hear a new episode for free every Wednesday.
Each episode lasts about 30-45 minutes and is audio only.
AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests.
>> Sign up for the next one here: https://keepoptimising.com/webinar/
I look forward to helping you keep optimising your marketing very soon!
Chloe Thomas, host of the show
About our host:
Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.
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