SEO: Why you should fix your CRO before you work on your SEO with Luke Carthy
Luke Carthy started his eCommerce career client side, then after being invited to speak at MozCon 2019 (oh yes!) he decided to go at it alone. He now spends his days helping his clients deliver sustainable eCommerce growth with SEO and CRO. He's back AGAIN on the show to share his insight on why you should get your CRO fixed before your SEO. AND sharing LOTS of great new tips to improve your SEO and CRO performance. PLUS we're talking GA4, Google Analytics 4 as well.
Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivateandutm_medium=episodenotes (KeepOptimising.com)
Episode sponsored by https://www.klaviyo.com/?utm_source=podcastandutm_medium=referralandutm_campaign=masterplan (Klaviyo)
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
We spend each month focusing in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads.
In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.
That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method.
- This month = Marketplaces AND Black Friday
- Next month = TikTok
Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates
You can hear a new episode for free every Wednesday.
Each episode lasts about 30-45 minutes and is audio only.
AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests.
>> Sign up for the next one here: https://keepoptimising.com/webinar/
I look forward to helping you keep optimising your marketing very soon!
Chloe Thomas, host of the show
About our host:
Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.
Join our email list: https://keepoptimising.com/This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy