DDG On How To Go Viral, Canceling Cancel Culture & Halle Bailey Parenting Struggles

From hood valedictorian to YouTube legend to rap superstar, DDG is an OG that paved the way. He reveals how he first cracked the YouTube code with his viral killer clown vid, the true story behind his Lil Yachty "beef" (it was fake), and how he built Zooted into an empire. Plus, how he survived being canceled two years in a row, regrets chasing Shade Room fame, and fatherhood drama with Halle Bailey. He also talks about:Starting as a gaming YouTuber called "Sneak Mode" before blowing up with vlogsHow his 2017 diss tracks launched his legitimate rap careerManaging high-profile relationships while being constantly featured on Shade RoomStreaming being the new YouTube, and connecting directly with music consumersHis music collaboration process and why he prefers punching in versus writingHis perspective on the Drake vs. Kendrick beef and impact on rap's popularity and similarities to sportsDeveloping thick skin after surviving being cancelledLabel deals, advances, and the realities of the music industryWhy being independent isn't always the best move for mainstream successHis perspective on clout chasing and strategic career buildingUse code KICKINIT on Sleeper to make your first $5 entry and receive $55 in free entries! (terms apply)Follow us on social media @KickinItWithDee Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

It's ya boy Dee, aka Deestroying, and I'm linking up with my dawg and punter, Brad Wing, for my first official podcast. Each week, we'll be talkin' to the real ones - athletes, coaches, and big-time execs - going deep on their come-ups, fame, and the L's along the way. It's gonna be a spot to keep it 100, chill with the homies, and talk about the grind. New episodes droppin' every Thursday. Hit that subscribe button!Follow Kickin' It on Instagram, TikTok, and Twitter @KickinItWithDee: https://linktr.ee/KickinItWithDeeUse promo code KICKINIT on Sleeper and get up to a $100 match on your first deposit at sleeper.com/promo/KICKINIT. Terms and conditions apply.Kickin' It is presented by Sleeper, and produced by Rain Delay Media. Hosted on Acast. See acast.com/privacy for more information.