Victor Saeijs on how The LEGO Group built and sustained an iconic toy brand

SuperAwesome CEO, Dylan Collins, sits down with Victor Saeijs, The LEGO Group Regional President of Western Europe, to discuss how the brand keeps today's young audiences excited about LEGO products in an increasingly digital world

Om Podcasten

#Kidtech is a series of interviews and discussions with the people shaping the kids digital media sector. Presented by Dylan Collins, CEO of SuperAwesome and kids digital privacy champion. Keep an eye out on Apple, Google Play, Spotify or wherever you subscribe to podcasts for our bi-weekly installments.