Breaking down zero-party data with Octane AI
In this episode, we're sitting down with the co-founder and president of Octane AI, Ben Parr. Before Octane AI, Ben was the editor-at-large at Mashable and after writing 2,400+ articles on technology and media, he knows a thing or two about the ever-changing landscape of ecommerce. He'll break down one of the hottest marketing buzzwords of 2021: zero-party data. Learn why zero-party data is so important in the age of the third-party cookie takedown. Check out the Octane AI blog post Ben mentioned in the episode for some step-by-step guidance on how to get the most out of the Klaviyo x Octane AI integration. Ready to start earning more revenue through SMS? Join the Klaviyo Live Training team on August 31, 2022 for SMS day! We'll be running sessions from 10:00 a.m. to 1:00 p.m. EDT (Boston), but if you can't make it for the whole duration, no worries! Register for any sessions that fit your schedule. Register now!