Breaking the marketing mold with William Painter
In this episode, we're sitting down with Patrick Eckstein — co-founder and CMO of William Painter. Known for their durable bottle-opening sunglasses, William Painter's origin story is anything but ordinary. Learn how two best friends took a crazy college business idea to the next level by finding mentors and always staying true to the spirit of their initial idea. Although their marketing efforts have evolved and they've professionalized in many ways, it's important to the William Painter brand that their message connects with their audience on a personal level and goes beyond just selling sunglasses. Ready to start earning more revenue through SMS? Join the Klaviyo Live Training team on August 31, 2022 for SMS day! We'll be running sessions from 10:00 a.m. to 1:00 p.m. EDT (Boston), but if you can't make it for the whole duration, no worries! Register for any sessions that fit your schedule. Register now!