Understanding declared data with Jebbit

On this episode, we're joined by Tom Coburn, CEO and cofounder of Jebbit - a tech platform that envisions a future of total data transparency between brands and consumersTom enlightens us on the different types of data, how to use them, and debunks a controversial myth that collecting more data up-front will hurt conversion rates. His insight into the site visitor to customer conversion path is one that all DTC brands should take into account.

Om Podcasten

Growing your business is anything but linear. Join Klaviyo Customer Education Specialist Jenn Brisebois as she sits down with real business owners, marketers, Klaviyo technology partners and industry thought leaders to discuss the biggest challenges that stand between small businesses and their full business growth potential.