How To Set Data-Driven B2B Marketing Goals | Episode 003
B2Bs say they're data-driven, then set random goals with no rooting in data. They'll then neglect the important math to reverse engineer how they'll achieve their goals.In this episode, Patrick and Johnathan teach you a scientific goal-setting system, how to use data-driven benchmarks to identify growth levers, and an effective system for tracking performance.It's time to replace throwing spaghetti at the wall with proven recipes that work.