Reduce B2B CAC, Improve Lead Quality & Close Bigger Deals | Episode 009
Ad costs are up, lead quality is down, and traditional targeting doesn't work like before. But, your paid ads aren’t broken—they’re just stuck in a 2010s playbook.Keith Delaney, CEO of Primer, joined us on the KlientBoost Kitchen Podcast to break down:→ Why copying everyone else fails (the law of shitty CTRs)→ Modern targeting strategies that actually lower CAC→ Overlooked plays that shorten sales cycles and boost AOVBon appétit 🤌