How to Convince Someone Using This Simple Writing Tip

Wharton marketing professor Jonah Berger’s latest research shows how a simple writing shift can make anyone more persuasive. Hosted on Acast. See acast.com/privacy for more information.

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Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.