Why Influencers Should Pay Attention to Word Choice

The right word choice can help social media influencers increase engagement, according to research from Wharton marketing professor Jonah Berger. Hosted on Acast. See acast.com/privacy for more information.

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Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.