Disney is a Theme Parks Company

These days the Walt Disney Company is mostly a theme parks company. About 70 percent of its operating income comes from its parks and other experiences like Disney Cruises. But the parks do something else: they help the company attach itself to our emotions, memories, and identities. How can Disney continue to strengthen this relationship in an era where data - not whimsy, fantasy, or even original IP - shapes so much of how we experience the world? This episode hosted by Rebecca Alter (@ralter) From Vulture and the Vox Media Podcast Network Learn more about your ad choices. Visit podcastchoices.com/adchoices

Om Podcasten

Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sustain high quality and brand loyalty on a scale that keeps it growing? Who is Disney now, and can it compete against the tech giants in a battle for our attention and dollars? From Vulture and the Vox Media Podcast Network. New episodes drop every Wednesday.