#155 – A startup pivot years in the making: André Ferraz, Incognia

From the Brazilian city of Recife, André Ferraz co-founded a startup out of a research project. That was In Loco Media, a company that used geopositioning technology for marketing. Eventually, the retail giant Magazine Luiza bought the startup.But years before that sale, André was already working for years on using that same technology to solve another huge problem: online security. His new company, Incognia, has gone on to raise a Series A and be present in 200 million devices worldwide.In this episode, André and I talk about:André's journey from a computer science researcher to a startup founder;Lessons on cap table management, pivoting, exiting, and fundraising;Incognia's creation and André's view on the future of artificial intelligence.My name's Brian Requarth and this is the Latitud Podcast. Vamos, LatAm!Building good sh*t in Latin America?Find out how to pen your startup the right wayRequest early access to the Meridian international business account Or simply sign up for our newsletter for more content on navigating the LatAm startup ecosystem.Follow us on Linkedin / Twitter / Instagram / Spotify.

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Get inspired by Latin America’s most prominent tech founders and investors. They share personal and actionable insights on how to scale, raise capital, and become a better leader. Presented by Brian Requarth, Latitud’s cofounder.Top 1% most shared globally on Spotify in 2022.