Getting Partner Buy in and Internal Engagement with Richard Gigg

Making your idea a reality: How to take that idea to improve the business and construct the case such that everyone buys in to make it happen.We are always looking to improve both the cultural and commercial prosperity of our businesses.  We come up with our own ideas and hear from others what they have done (well the good bits anyway) and then proceed to get our ideas across.  We work hard to get everyone on board but not all the ideas succeed or even make it to implementation.  So often ideas tend to run out of energy, others become disinterested, and it feels like you are pushing water uphill, within six months a new idea is being pursued. In this session Richard explains a logical approach and methodology to ensure that:Your ideas are in fact good ideas for the business; How you can get everyone on board; and How to make it happen So that you realise not only the ROI (Return on investment) for the project but also the ROC (Return on Culture) and the ROV (Return on the valuation of the business).

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The Law Firm Marketing Club helps professional services firms to 'do' better marketing.The podcasts follow this theme with a mix of long and short podcasts from experts each either educating and informing, explaining, inspiring or simply telling us about how they do things. All with the practical goal of helping you to 'do' better marketing (get more clients, more income, increase your know-how, do things better, do things cheaper etc.)