The FTC's New Guidelines & the Blogosphere
Attention bloggers: The Federal Trade Commission approved new Web guidelines pertaining to "Guides Concerning the Use of Endorsements and Testimonials in Advertising." The FTC wants bloggers to disclose free products or payments they have received from companies for reviewing their products. Co-hosts and attorneys J. Craig Williams and Bob Ambrogi welcome Attorney Eric P. Robinson, Staff Attorney at the Media Law Resource Center and Attorney Barry J. Reingold, partner in the Washington D.C. office of Perkins Coie, to clarify the FTC’s new guidelines, look at the ethics of blogging, blogger abuse and how these new guidelines will impact the blogosphere.