Actionable Tips for Customer-Driven B2B Innovation and Growth - Étienne Garbugli

Interested in discovering the key to B2B success in driving innovation and growth for your company? 🔑 Tune into our latest podcast with Étienne Garbugli, the founder & CEO of Lean B2B and the author of his latest book Lean B2B: Build Products Businesses Want. In this episode, Étienne gives you an insider’s guide to.. 💡… what the crucial elements are when innovating and driving growth in b2b tech companies.💡... the foundation of lean B2B marketing.💡… how"re-energizing" your product can benefit you and your customers. Listen to the full episode here to get all the insights! If you want to know more or get in touch with Étienne, you can check out more information through the links below: https://www.linkedin.com/in/egarbugli/ https://www.linkedin.com/company/leanb2b/ https://leanb2bbook.com   

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What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.