The ABM Effect - Alisha Lyndon

Account-based marketing (ABM) has gained significant traction in the last few years and has become a game changer in B2B Tech marketing strategies.This week, we have the privilege of gaining in-depth expert insights on ABM as shared by Alisha Lyndon, author of The ABM Effect. Alisha is also the Founder & CEO of Momentum ITSMA, a leading business consulting agency that helps companies achieve market-beating performance by winning, growing and retaining the most valuable client relationships. Tune in to this episode and learn about: The evolution of ABM The impact of ABM on the B2B Tech landscape Practical tips for implementing successful ABM strategies How ABM enhances customer acquisition and drives demand And much more! Get in touch with Alisha on LinkedIn: https://www.linkedin.com/in/alishalyndon Visit the Momentum ITSMA website: https://momentumitsma.com

Om Podcasten

What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.