21: Knowing Your Team’s Why with Cliff Buford

In this week’s episode, I sit down with Cliff Buford, a blogger, writer, leadership coach and podcast host to learn about his journey and approach to leadership. Cliff Buford stepped into his first leadership role at 22 years old within Ground Operations of a major US airline. Over the course of 11 years, Cliff had much success in leadership. He decided to ditch the traditional style of leadership years ago and doing that has allowed him to be revered as one of the most well-thought lea...

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Lead Into It is your go-to podcast for real, actionable leadership insights—no title required. Whether you're leading a team, a project, or just yourself, host Sara Greco brings you powerful conversations with leaders from corporate, nonprofit, hospitality, the U.S. military, and beyond. Each episode delivers tactical tools, fresh perspectives, and lasting inspiration to help you lead with confidence in your career and life. Because leadership isn’t about a title—it’s about action. Are you ready to lead into it?