Billion-Dollar Brand: The Shocking Story Behind Chick-fil-A's Marketing Maverick with Steve Robinson
Billion-Dollar Brand: The Shocking Story Behind Chick-fil-A's Marketing Maverick with Steve Robinson When Steve Robinson started working for Chick-fil-A, they had sales of about $140 million. During his last year, they turned $7 billion. Steve Robinson is the former Executive Vice President and Chief Marketing Officer of Chick-fil-A. He was involved in the companies incredible growth from 1981 - 2015. During this time, Chick-fil-A went from 184 stores and $100 million in annual sales,...