Why the Most Successful Startups Think Like Brands (and How You Can Too)

Why the Most Successful Startups Think Like Brands (and How You Can Too) Lauren Perkins, a globally recognized entrepreneur, brand strategist, and author of "Think Like a Brand, Act Like a Startup," joins us to share her invaluable insights on bridging the gap between corporate stability and startup agility. As someone who has built successful ventures and led Microsoft’s startup portfolio to new heights, Lauren offers a wealth of knowledge on how to navigate the challenging startup landscap...

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Guiding you toward a life of purpose, progress, and personal growth.  Each week, James interviews world-class thinkers, including prime ministers, Olympic gold medalists, billionaires, and visionaries, to uncover the habits, tools, and mindsets that drive meaningful success.Hosted by James Laughlin—a 7-time world champion drummer, sought-after keynote speaker, and high-performance leadership consultant—this podcast brings you conversations with extraordinary individuals who have shaped industries, inspired nations, and achieved greatness.Whether you're building confidence, breaking through barriers, or discovering your purpose, Lead on Purpose is your guide to turning challenges into opportunities and ambitions into achievements.We are proud to be sponsored by the incredible team at NZ Mortgages. You can visit them at nzmortgages.co.nz