Food Fight!Join Brandon Rhoten, Chief Marketing Officer at GroundTruth, as he shares his most compelling stories and lessons from the world of bold, snarky marketing. You'll discover how he revolutionized Wendy's brand with viral Twitter feuds, turning the fast-food giant into a social media powerhouse.You'll also get an insider’s look at the creative strategies that sparked growth at Papa John’s International and Potbelly Sandwich Works. These lessons for building strong consumer relationships in the competitive food industry—can be applied to boost any business!GroundTruth is a media platform that drives in-store visits and other real business results.LinkedIn Profile https://www.linkedin.com/in/brandonrhoten/Company Link: https://www.groundtruth.com/What You’ll Discover in this EpisodeWhy to Cheer For Others On LinkedIn.Insights from Healthy vs Unhealthy Marketing.Why the Wendy's FROSTY Matters.What Happened When He Picked a Fight with the Industry Leader.Why He Hired Comics to Roast the Competition.How a Big Brand Makes a Personal Connection.A Prioritization Hack.When You Should Go “All In” on an Idea.A Vital Lesson He Learned from His First Job.-----Connect with the Host, #1 bestselling author Ben FanningSpeaking and Training inquiresSubscribe to my Youtube channelLinkedInInstagramTwitter
Om Podcasten
Welcome to Lead the Team. This podcast is for you if you'd like to motivate your direct reports, cultivate your top leaders, and accelerate your career.
You'll discover the success strategies of the world's most innovative leaders where I dive into their keys to success and hard-earned, costly lessons.
We've surpassed 400 episodes and host guests like legendary Honeywell CEO, David Cote and CEO of Dunkin Brands, Nigel Travis. As well as executives from companies you know like SAP, US Golf Association, Lockheed Martin. Dell, IBM, Dollar General, Footlocker, and Beyond Meat.
Also, you hear from a variety of executives including those of smaller, rapidly growing companies that you won't hear anywhere else.
You'll walk away with success strategies, hacks, and tools to lead in both your personal and professional life.
My goal is to impact 1 million leaders who then transform the workplace to a more positive place to work and thrive.
You're in this for effectiveness, productivity, work-life balance, and job promotion!
This is not for you if you want to maintain the status quo, do business as usual, or operate your life and career on "cruise control."
It's time to LEAD THE TEAM!
Ben Fanning
#1 bestselling author and corporate trainer
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Join us by subscribing now!
Your host is Ben Fanning, #1 bestselling author and in-demand corporate trainer of The Fanning Group - an International Consultancy and Training Company.
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