How to Motivate Your Team and Get Buy In for the Company Mission - CEO of Friendly's Restaurants, Craig Erlich

Stop assuming that your team has bought into the company mission. This assumption makes too many leaders overlook the critical step of motivating the team and asking for their commitment to the direction of the company.The company mission is a driving force for the organization, and it's important to get everyone on board. This is particularly vital in times of rapid change and transformation. It can make all the the difference between success and failure.I interviewed, Craig Erlich, President and CEO (and investor) of Friendly’s Restaurants as well as advisor to the board of BRIX Holdings where he previously served as the President and CEO. We discussed an essential strategy for motivating your team and getting their buy in for the company mission.If you're not familiar with Friendly’s, it a restaurant chain founded in 1935 with a long history. Many know it for its burgers and milkshakes. Yum! They have 135 locations. Craig's also held leadership roles with CVS, Jo-Ann’s, and KB Toys. He sits on the board of Easter Seals North Texas and has been affiliated with Easter Seals in one way or another for the past 15 years, including as former chairman of the NY board. LinkedIn Profile https://www.linkedin.com/in/craig-erlich-0b31117 Company Link: https://www.friendlysrestaurants.com/ What You’ll Discover in this Episode:The success secret he learned from his first job washing dishes.The one thing every leader must start with to retain and engage their team.His own turnaround-strategy playbook.What makes leading the Friendly’s team so special.The advice Craig gives to his leaders to accelerate their results.Why he sometimes takes his family on business trips.A powerful story of when someone was fired, and how it led to a 40% improvement.Why Craig traveled to meet 90% of employees during a Pandemic.The importance of communicating with employees in-person.Resources:Twelve O’Clock High https://en.m.wikipedia.org/wiki/Twelve_O%27Clock_High The Energy Bus, Jon Gordon https://www.amazon.com/Energy-Bus-Rules-Fuel-Positive/dp/0470100281Quotes:"Think like a rookie.""Make sure that communication flows both up and down.""Be here now."-----Connect with the Host, #1 bestselling author Ben FanningSpeaking and Training inquiresSubscribe to my Youtube channelLinkedInInstagramTwitter

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Welcome to Lead the Team. This podcast is for you if you'd like to motivate your direct reports, cultivate your top leaders, and accelerate your career. You'll discover the success strategies of the world's most innovative leaders where I dive into their keys to success and hard-earned, costly lessons. We've surpassed 400 episodes and host guests like legendary Honeywell CEO, David Cote and CEO of Dunkin Brands, Nigel Travis. As well as executives from companies you know like SAP, US Golf Association, Lockheed Martin. Dell, IBM, Dollar General, Footlocker, and Beyond Meat. Also, you hear from a variety of executives including those of smaller, rapidly growing companies that you won't hear anywhere else. You'll walk away with success strategies, hacks, and tools to lead in both your personal and professional life. My goal is to impact 1 million leaders who then transform the workplace to a more positive place to work and thrive. You're in this for effectiveness, productivity, work-life balance, and job promotion! This is not for you if you want to maintain the status quo, do business as usual, or operate your life and career on "cruise control." It's time to LEAD THE TEAM! Ben Fanning #1 bestselling author and corporate trainer ------------- Join us by subscribing now! Your host is Ben Fanning, #1 bestselling author and in-demand corporate trainer of The Fanning Group - an International Consultancy and Training Company. https://www.benfanning.com/ https://www.linkedin.com/in/benfanning/ https://twitter.com/BenFanning1 https://www.instagram.com/benfanning1/