107. Mia Sun, GM eCommerce at EssilorLuxottica Greater China and O2O Division: Singles' Day 2023

Mia Sun is an eCommerce Executive based in Shanghai with a unique pedigree, having worked at the likes of Yahoo, Tencent, Microsoft or lululemon. She visits the podcast speak about China's (and part of Asia's) upcoming big shopping event: Singles' Day (11/11) This episode is brought to you by CommerceIQ. Download their free Chrome extension here: https://growth.commerceiq.ai/fmcgguys  Topics discussed: The history of Singles' Day (11/11) How Tiktok is influencing the event Learnings that can be applied to Europe and North America Opportunities for International Brands in Singles' Day Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

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The leading Consumer Goods and Retail Podcast in Europe and Beyond. We speak with senior leaders and industry luminaries to go deep into some of the most significant burning topics in the industry, leadership experiences, careers and the stories in between.