123. Mert Damlapinar on how to win in FMCG eCommerce in 2024
Mert Damlapinar, also known as Ecommert, is an author, speaker and recognized authority in the Digital/eCom FMCG world. He's also currently Managing Principal at EPAM Systems after a tenured career in Digital with the likes of Mondelez or L'Oréal. This Episode is brought to you by Bolt Chat AI! Visit them here: https://www.boltchatai.com/ He joined Daniel live at Henkel's Regional HQ in Vienna to speak about: The Bermuda Triangle: sales, marketing and data Using Data as a common language to break cross-functional silos The eras of eCommerce: Dawn, Bricks-to-Clicks and Highly Personalized Consumer era Moving to Europe after over a decade living in the US and key observations of the European eCom Grocery market How can European FMCG Brands make the most of eCommerce in 2024 Re-listen Mert's appearence on The CPG Scoop: https://www.cpgscoop.com/mert-damlapinar-principal-cpg-business-consulting-epam-systems/ Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian