128. Mark Jagger (Sanofi) and Alain Attias (BayBridge Digital) on Digitalizing Global Sales
Mark Jagger, Global Sales Director at Sanofi Consumer Healthcare and Alain Attias, CEO at BayBridge Digital join Christina and Daniel to speak about the Digital Transformation journey they've been on together. Follow us on Instagram: https://www.instagram.com/fmcgguys/ In this episode, you'll hear about all the ins-and-outs of a Digital Transformation in a Consumer Goods Commercial organization leveraging Salesforce through: How have FMCG companies digitalized behind the scenes The impact of digitalization on the brand / consumer relationship Challenges, hurdles and wins in Sanofi Consumer's digital transformation Empowering Sales organizations (from Directors to reps) with technology This Episode is brought to you by Bolt Chat AI! Visit them here: https://www.boltchatai.com/ More: Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian