88. Iradj Boroumand, Head of eCommerce Europe at SC Johnson: Converting in a Non-linear World

Iradj Boroumand is the Head of eCommerce Europe at SC Johnson, a family company and one of the global leaders in home care. With a wealth of experience in digital, Iradj spoke to us about: The current eCommerce scenario for FMCG in Europe Media Mix Measurement & Path to Conversion Measuring every touchpoint with consumers Retail Media Management for Consumer Goods Companies Follow the FMCG Guys on LinkedIn Iradj's prior appearence on the show: Apple Podcasts Spotify  

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The leading Consumer Goods and Retail Podcast in Europe and Beyond. We speak with senior leaders and industry luminaries to go deep into some of the most significant burning topics in the industry, leadership experiences, careers and the stories in between.