Lead UX - AI & business knowledge for UX leaders: Interview with Bas Berkhout | 25

**Bas Berkhout, Design Director at Chemistry Amsterdam** With his education and background in both product design as well as business administration, Bas has been supporting clients since 2000. The belief that the combination of human values and digital technology leads to the most optimal user experience, runs like a thread through his activities. For 3 years now, he has been working as one of the design directors for Chemistry Team. This is a seasoned, international digital experience design consultancy driven by a passion to create meaningful impact through human- and planet centred design. Their multidisciplinary UX/UI design team has been delivering relevant, user centric digital solutions that are also viable and feasible for international clients in healthcare, hospitality, travel, finance and insurance. --- This Podcast is sponsored by: **Codeword Customer Consulting GmbH** Website: [https://codewordcustomer.de/](https://codewordcustomer.de/) LinkedIn: [https://www.linkedin.com/company/codewordcustomer](https://www.linkedin.com/company/codewordcustomer) **Do you want to take your career to the next level and seek professional advice?** Let's get in touch: [https://calendly.com/thomasvkuhnt/mentoring-kennlerncall](https://calendly.com/thomasvkuhnt/mentoring-kennlerncall) --- **RESSOURCEN:** Bayes Business School and Radboud University on the role of AI in creative processes: [https://www.business-sparks.io/the-creative-edge-amsterdam](https://www.business-sparks.io/the-creative-edge-amsterdam) Joel Marsh (2023). *UX for Business: How to Design Valuable Digital Companies.* O'Reilly Media, Inc. Lass uns sprechen, wenn Du - als UX Professional einen unabhängigen Sparringspartner suchst: [https://calendly.com/thomasvkuhnt/mentoring-kennlerncall](https://calendly.com/thomasvkuhnt/mentoring-kennlerncall) - in meinem Podcast zu Gast sein möchtest: [https://calendly.com/thomasvkuhnt/lead-ux-abstimmung](https://calendly.com/thomasvkuhnt/lead-ux-abstimmung) Schreib uns und lass uns Dein Feedback wissen: Linkedin Bas: [https://www.linkedin.com/in/bberkhout](https://www.linkedin.com/in/bberkhout/) Mein LinkedIn: [https://www.linkedin.com/in/tvk-phd/](https://www.linkedin.com/in/tvk-phd/) Meine Webseite: [https://codewordcustomer.de/](https://codewordcustomer.de/) [https://www.linkedin.com/company/codewordcustomer](https://www.linkedin.com/company/codewordcustomer) --- **GEFÄLLT DIR, WAS DU HÖRST?** Dann hinterlasse mir bitte eine 5-Sterne-Bewertung auf Apple Podcasts und Spotify, eine Rezension und abonniere den Podcast. Vielen Dank für deine Unterstützung! Bewerte und abonniere hier auf Apple Podcasts: [https://podcasts.apple.com/de/podcast/lead-ux-the-ux-leadership-circle/id1709692280](https://podcasts.apple.com/de/podcast/lead-ux-the-ux-leadership-circle/id1709692280)

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🎙️ Introducing: Lead UX - The User eXperience Leadership Circle 🌟 Embark on a journey into the dynamic realm of user experience leadership with our captivating podcast, "Lead UX - The User eXperience Leadership Circle." Hosted by Dr. Thomas Vöhringer-Kuhnt, a seasoned expert in the field of UX and organizational development, this podcast is your compass for navigating the ever-evolving landscape of UX majurity in organisations and UX team leadership. Join us once a month as we delve deep into the crucial topics shaping the present and future of user experience maturity within organizations. In an era where seamless, delightful user interactions are paramount, our podcast serves as a beacon of insight, offering invaluable strategies and real-world stories that empower you to lead with impact. 🌐 Unveiling User Experience Maturity: Discover the secrets to fostering a culture of user-centric thinking at every level of your organization. Explore the transformative journey from ad-hoc UX processes to a mature, integrated approach that not only enhances product success but also boosts overall company performance. 🛠️ Organizational Development Unveiled: Uncover the art of nurturing an organization's growth and adaptability. Gain a comprehensive understanding of how UX leadership plays a pivotal role in orchestrating change, optimizing processes, and fostering collaboration across departments for a united, user-driven vision. 🤝 Forging Powerful UX Teams: Building exceptional user experiences demands exceptional teams. Tune in as we unravel the strategies and tactics for assembling, nurturing, and empowering cross-functional UX teams that harmonize creativity, technical prowess, and user empathy. 🧭 Expert Insights and Guest Appearances: Join us for insightful conversations with leading UX practitioners, innovation thought leaders, and organizational development experts. Learn from their triumphs and trials, and gain a 360-degree perspective on the evolving dynamics of UX leadership. (Guest interviews will be conducted in English or German). Whether you're a seasoned UX professional, a burgeoning design leader, or a curious enthusiast, "the User eXperience Leadership Circle" promises to equip you with the tools, knowledge, and inspiration needed to steer your organization toward UX excellence. Subscribe now and embark on a transformational journey toward becoming an influential UX leader! Follow us on for updates, bonus content, and engaging discussions. Remember, exceptional UX leadership is not just a destination – it's a continuous voyage of growth and innovation. Get ready to lead the way, only on "Lead UX - The User eXperience Leadership Circle"!