Lead UX - Zielgruppensegmentierung: Interview mit Katharina Köth | 20

Katharina hat in den vergangenen 15 Jahren die konzeptionelle Entwicklung namhafter digitaler Produkte, Plattformen und Dienstleistungen verantwortet, zunächst als Creative Director/UX bei Jung von Matt, sowie als Gastdozentin für UX-Strategie an der Universität der Künste Berlin, JVM-Academy und Brand Academy Hamburg. Heute konzentriert sie sich vor allem auf Fragestellungen zwischen Strategie und Produktdesign. Ihr Portfolio beinhaltet die Überarbeitung des mobilen Autokonfigurators für Mercedes-Benz, ein strategisches Konzept und UX-Design für die App "Der Tag" von FAZ.net, sowie die Vermittlung von UX-Basics in Redaktionen, und vieles mehr. --- Dieser Podcast wird gesponsort von der **Codeword Customer Consulting GmbH** Website: [https://codewordcustomer.de/](https://codewordcustomer.de/) LinkedIn: [https://www.linkedin.com/company/codewordcustomer](https://www.linkedin.com/company/codewordcustomer) **Du möchtest Deine UX-Karriere auf das nächste Level heben?** Lass uns sprechen: [https://calendly.com/thomasvkuhnt/mentoring-kennlerncall](https://calendly.com/thomasvkuhnt/mentoring-kennlerncall) --- RESSOURCEN: Lass uns sprechen, wenn Du - als UX Professional einen unabhängigen Sparringspartner suchst: [https://calendly.com/thomasvkuhnt/mentoring-kennlerncall](https://calendly.com/thomasvkuhnt/mentoring-kennlerncall) - in meinem Podcast zu Gast sein möchtest: [https://calendly.com/thomasvkuhnt/lead-ux-abstimmung](https://calendly.com/thomasvkuhnt/lead-ux-abstimmung) Katharinas LinkedIn: [https://www.linkedin.com/in/katharina-k%C3%B6th/](https://www.linkedin.com/in/katharina-k%C3%B6th/) Katharinas Webseite: [https://creativecomplexity.com/](https://creativecomplexity.com/) Mein LinkedIn: [https://www.linkedin.com/in/tvk-phd/](https://www.linkedin.com/in/tvk-phd/) Meine Webseite: [https://codewordcustomer.de/](https://codewordcustomer.de/) [https://www.linkedin.com/company/codewordcustomer](https://www.linkedin.com/company/codewordcustomer) --- GEFÄLLT DIR, WAS DU HÖRST? Dann hinterlasse mir bitte eine 5-Sterne-Bewertung auf Apple Podcasts und Spotify, eine Rezension und abonniere den Podcast. Vielen Dank für deine Unterstützung! Bewerte und abonniere hier auf Apple Podcasts: [https://podcasts.apple.com/de/podcast/lead-ux-the-ux-leadership-circle/id1709692280](https://podcasts.apple.com/de/podcast/lead-ux-the-ux-leadership-circle/id1709692280)

Om Podcasten

🎙️ Introducing: Lead UX - The User eXperience Leadership Circle 🌟 Embark on a journey into the dynamic realm of user experience leadership with our captivating podcast, "Lead UX - The User eXperience Leadership Circle." Hosted by Dr. Thomas Vöhringer-Kuhnt, a seasoned expert in the field of UX and organizational development, this podcast is your compass for navigating the ever-evolving landscape of UX majurity in organisations and UX team leadership. Join us once a month as we delve deep into the crucial topics shaping the present and future of user experience maturity within organizations. In an era where seamless, delightful user interactions are paramount, our podcast serves as a beacon of insight, offering invaluable strategies and real-world stories that empower you to lead with impact. 🌐 Unveiling User Experience Maturity: Discover the secrets to fostering a culture of user-centric thinking at every level of your organization. Explore the transformative journey from ad-hoc UX processes to a mature, integrated approach that not only enhances product success but also boosts overall company performance. 🛠️ Organizational Development Unveiled: Uncover the art of nurturing an organization's growth and adaptability. Gain a comprehensive understanding of how UX leadership plays a pivotal role in orchestrating change, optimizing processes, and fostering collaboration across departments for a united, user-driven vision. 🤝 Forging Powerful UX Teams: Building exceptional user experiences demands exceptional teams. Tune in as we unravel the strategies and tactics for assembling, nurturing, and empowering cross-functional UX teams that harmonize creativity, technical prowess, and user empathy. 🧭 Expert Insights and Guest Appearances: Join us for insightful conversations with leading UX practitioners, innovation thought leaders, and organizational development experts. Learn from their triumphs and trials, and gain a 360-degree perspective on the evolving dynamics of UX leadership. (Guest interviews will be conducted in English or German). Whether you're a seasoned UX professional, a burgeoning design leader, or a curious enthusiast, "the User eXperience Leadership Circle" promises to equip you with the tools, knowledge, and inspiration needed to steer your organization toward UX excellence. Subscribe now and embark on a transformational journey toward becoming an influential UX leader! Follow us on for updates, bonus content, and engaging discussions. Remember, exceptional UX leadership is not just a destination – it's a continuous voyage of growth and innovation. Get ready to lead the way, only on "Lead UX - The User eXperience Leadership Circle"!