"40% of Your Ad Budget Goes to Products Nobody Buys": The AI Solution Retailers Can't Ignore

In this episode of Lead with AI, Dr. Tamara Nall uncovers a shocking truth with Nathan Werst, founder of Shoptimized AI: major retailers waste millions advertising products that never drive purchases. Werst reveals the shocking moment when clients first see their wasted ad spend, sometimes discovering 40% of their budget goes to products that generate zero sales. Using neural networks that can predict with 92.3% accuracy which products will sell in specific timeframes, Shoptimized is transforming retail marketing by analyzing patterns humans could never detect - like why blue items sell better on Sundays at 3pm while red items fail. A former data scientist for DICK's Sporting Goods and Farfetch, Werst challenges listeners to search Google for their own out-of-season products to witness firsthand how much money they're wasting right now. Looking ahead to 2030, Werst envisions not just revolutionizing retailers' ROI but creating truly seamless shopping experiences where customers never waste time clicking ads that don't match what they actually want to buy.

Om Podcasten

Join Dr. Tamara Nall for coffee-shop-style conversations that explore how AI is transforming our world today. With 25 years in data analytics and a doctorate in AI and machine learning, Dr. Nall creates a welcoming space where the doers, the builders, and the innovators share their stories. Each episode cuts through technical jargon to showcase AI-powered solutions that are solving real problems across industries. You'll hear from the people who are actually creating these technologies—no fluff, no abstract ideas—just real technology, real impact, and real innovation that expands what we thought possible. Lead with AI focuses on authentic stories and practical applications. Dr. Nall's conversations highlight the genuine impact of artificial intelligence without the hype. Whether you're an AI expert or simply curious about how this technology is changing our world, you'll walk away thinking: "Wow. I never thought this was possible." Subscribe to discover how today's innovators are using AI to address challenges, create opportunities, and shape our future.