Adapting for Today and Tomorrow: A Q&A with Kum & Go about Building a More Agile Loyalty Program

Send us a text The company that would eventually become Kum & Go was founded in 1959 by Tony S. Gentle and William A. Krause in Hampton, Iowa. That first humble location in the middle of the Iowa countryside has grown to 400 locations across 13 different states in the Midwest, and today, Kum & Go brings A Fresh Perspective™ to the customers and communities it serves. The brand’s purpose to make days better for customers can be found in its broad range of products offering more than tr...

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Leaders in Customer Loyalty: for those looking to deepen customer experience, engagement, and brand loyalty. Each episode features innovative brands, industry experts, and executive leaders who share actionable insights, proven strategies, and real-world experiences designed to help marketers and brand professionals stay ahead in the ever-evolving world of customer loyalty.