Bank of America Aims for Luxury with Preferred Rewards Program

Send us a text John Sellers is Head of Rewards at Bank of America, the second largest banking institution in the United States, and the eight-largest in the world, with over 4,600 retail financial centers & approximately 16,200 ATMS in existence. Loyalty360 CEO Mark Johnson talked with Sellers about Bank of America’s Loyalty Expo experience, pushing their digital boundaries, and future engagement plans.

Om Podcasten

Leaders in Customer Loyalty: for those looking to deepen customer experience, engagement, and brand loyalty. Each episode features innovative brands, industry experts, and executive leaders who share actionable insights, proven strategies, and real-world experiences designed to help marketers and brand professionals stay ahead in the ever-evolving world of customer loyalty.