Hooters: Creating a Culture of Empowered Employees and Elevating the Customer Experience

Send us a text Hooters, founded in Clearwater, FL, in 1983, is now one of the largest employers of women in the service industry. With 198 corporate stores and approximately 370 stores in total, including domestic and international franchisees, and a footprint encompassing 42 U.S. states and 29 countries, the brand is celebrating 40 years of delivering memorable guest experiences. The I AM initiative recognizes the women who have “worn the orange shorts” — the Hooters Girls — and empowe...

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Leaders in Customer Loyalty: for those looking to deepen customer experience, engagement, and brand loyalty. Each episode features innovative brands, industry experts, and executive leaders who share actionable insights, proven strategies, and real-world experiences designed to help marketers and brand professionals stay ahead in the ever-evolving world of customer loyalty.